500 Wants You: the internet launch of Fiat 500 (part 2) – Internet Marketing Video

Internet Marketing: 50 years ago a legend was born: the Fiat 500. It was to become a symbol of mobility, freedom, independence, travelling, positive thinking, love, future, optimism. On 4th July 2007 the legend comes back. In collaboration with Leo Burnett Torino and Arc, Fiat has undertaken something unprecedented: 500 days before the launch, it started to communicate the Fiat 500 through the biggest international and interactive marketing platform ever created in the automotive sector. 500 wants you is born on the web. www.fiat500.com To give voice to peoples desires and to construct together the new Fiat 500. The first car for the people created by the people. 500 wants you becomes a valuable wellspring of information for the customer and a channel for an incessant exchange of ideas with the users. People visiting the website participate in games, initiatives and contests. 500 wants you has grown into a worldwide multimedia phenomenon. Within 2 years of its publication, it has achieved stunning figures: 28 activities published in 10 different releases, 23 localization in 23 languages, 170 million page views, 9 million unique visitors,14 million visits, 120 registered users form 206 countries. — Crediti Agenzia: ARCWW Leo Burnett – Italy, Torino AD: Guido Chiovato Title: 500 wants you Client: Fiat Automobiles SpA Head of Communication Fiat: Giovanni Perosino Internet Manager Fiat: Stefano Stravato Year: 2006/2009 Digital Creative Director: Matteo Righi Technical Director: Gianluca Mori …

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